Brandon Mullins

» How Investors Feel About Your PR Grab

Excellent article here by Entrepreneur-turned-VC Mark Suster on how venture capitalists feel about a start-up’s PR attention.

Entrepreneurs get so used to friends and family congratulating them on their press coverage that they forget sometimes that this isn’t real.  A positive news story means NOTHING about the core performance of your business.  A good friend of mine was features on the front cover of the LA Times business section with a glowing article.  He had 2 weeks’ cash left in the bank and was facing massive layoffs or potentially bankruptcy.

Brandon Mullins