Brandon Mullins

» Thinking and Communicating with Pictures

An excellent article here on the power of simple visuals as an effective communications tool.

“The most famous business napkin is the route map of Southwest Airlines. When businessman Rollin King and lawyer Herb Kelleher sat down in 1967 in the St. Anthony’s Club in San Antonio, their intent was to drink to the successful closing of King’s previous airline. Instead, King picked up a pen and—drawing a triangle on a bar napkin as he spoke—said, “Wait a minute. What would happen if we created an airline that only connected Dallas, Houston, and San Antonio?” The world’s most profitable airline was born.”